It was great to be able to use our experience and last years analyses to shrink this survey this year from over 150 questions in 30 minutes to a far more helpful set of TEN key questions done in FIVE minutes (including free text feedback of course). This follows our hard-won knowledge that the only way to produce great results in market research is through ruthless design and planning work up front. Less IS more.
We had super-clear results for over 25 trusts across 15 paediatric training specialities , along with fabulously useful individual comments for improvements. We saw the “people’s choice” awards for best training courses in London and saw a continual improvement in trainee feedback over 5 years of this work being done. We’re always happy to be involved in coaching organisations to understand how to do survey research brilliantly and then focus on improvements rather than process.